It’s not often that fictional characters can have birthdays long after their respective series have finished, and still have thousands of people celebrating the day online. But that’s because it’s not often that a fictional series has the impact that Harry Potter has had.

6 years after the final film was released, and 10 years since the release of the last book, Harry Potter is still celebrated by old and young fans alike, especially on July 31st- the birthday of the boy wizard.

But is there as much magic when it comes to investing in the books’ publishing company, Bloomsbury?

The firm recently declared a dividend to be paid on Wednesday, September 20th, with an ex-dividend date of Thursday, August 24th. Investors of record will be issues a dividend of GBX 5.60, representing a yield of 3.16%.

Several brokerages have weighed in recently on BMY, with Investec stating recently that the firm has a GBX 210 price objective on the stock, Peel Hunt issued a GBX 200 price objective, and Numis Securities restated an add rating whilst issuing a GBX 205 price objective on shares of Bloomsbury Publishing Plc.

Bloomsbury Publishing Plc has a 52-week low of GBX 148.00, and a 52-week high of GBX 185.41. The 50-day moving average price is GBX 171.32, and the 200-day moving average price is 171.43. BMY’s market cap is GBX 135.91 million.

So does Bloomsbury Publishing Plc have you under their investing spell?